Wall Street extends beyond Manhattan's financial district and into the ether through The Wall Street Journal Digital Network (WSJDN). The division operates WSJ.com, the online version of the leading business daily The Wall Street Journal. Launched in 1996, it is one of the first websites to be accessible only to paying users; with more than one million subscribers it is the largest paid subscription news site on the Internet. (It also sells advertising.) In addition to WSJ.com, WSJDN includes MarketWatch (business news), SmartMoney (personal finance), Barrons.com (investment information), and AllThingsD.com (new media). WSJDN is owned by Dow Jones & Company, itself a part of publishing giant News Corp.